By Jessica Nash on Fri 31 March 2023
in
CRM

RFM was first introduced almost 30 years ago and, despite the concept being easy to understand, its implementation couldn’t be more onerous. In this blog, we explain why RFM’s potential is still untapped, and how product sellers can overlook its challenges to get straight to reaping its rewards.
By Lucy Crossland on Thu 07 April 2022
in
Wholesale & Distribution

RFM analysis has become a crucial tool for effectively segmenting your customer base, in particular identifying your "Champion" customers. These customers offer unique opportunities for business growth. So how exactly can you make the most of this positive relationship to drive business growth?
By Jessica Heald on Wed 11 March 2020
in
Wholesale & Distribution

Let us explain what RFM is, why you should care about it, how to calculate and use it, and most importantly – how it impacts all 6 key strategies for growth and profitability in Wholesale, Distributor & Manufacturing businesses…