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How to dress (your emails) for success: get more opens, more read and more clicks

Our top tips for email success...

eMail Marketing, eMail success, email tips

By Stuart McLaren on Mon 23 July 2012 in Email Marketing

CRM Best Practice: Are your sales staff working as hard as you think they are?

Creating and managing a successful sales team is becoming more and more difficult. There is a fine balance to be had between mentoring and monitoring.

CRM, productivity, Sales, sales teams

By Stuart McLaren on Wed 23 May 2012 in Sales

eCommerce Best Practice: The key to getting your eCommerce up and running

So far our eCommerce series has focused on the end product. By this we mean...

CMS, Content Management System, eCommerce, integrated eCommerce

By Stuart McLaren on Sun 20 May 2012 in Web & eCommerce

CRM Best Practice: Is your valuable data locked away in your back office accounting system?

Most companies are either thinking of implementing, or are currently using a CRM system. Research shows that for those already using a CRM system, many have not realised the importance and potential benefits of integration with their back office accounting system.

accounts system integration, CRM, efficiency, integrated CRM

By Stuart McLaren on Wed 09 May 2012 in CRM

CRM Best Practice: What can you actually achieve from implementing a CRM system?

Our first CRM Best Practice blog explained that the right way to go about a CRM project is to forget about the detail to begin with and concentrate on the bigger picture.

CRM adoption, CRM implementation, CRM strategy, integrated CRM

By Stuart McLaren on Thu 26 April 2012 in CRM

CRM Best Practice: Why should you pay attention to this series?

How many times have we all heard about failed CRM projects? How many times in fact have we heard about failed, over-budget or under-performing IT Projects? Plenty I am sure!

CRM, CRM project, CRM strategy, integrated CRM

By Stuart McLaren on Thu 12 April 2012 in CRM

eCommerce Best Practice: What is the Best Way to Drive Customers to your eCommerce Portal?

For those of you that have been following this series, you will have probably already guessed what the number one answer to this question is.

, eCommerce

By Stuart McLaren on Tue 28 February 2012 in Web & eCommerce

Why pay for a CMS (Content Management System)?

As a company that offers a paid content management solution, a frequent question we hear is ‘why pay for it?’

, Best Practice

By Rob Dummond on Tue 21 February 2012 in Web & eCommerce

eCommerce Best Practice: Web Layout for Success

How do I even decide on a layout?

You want to stand out.

Best Practice, eCommerce

By Stuart McLaren on Tue 14 February 2012 in Web & eCommerce

How to make your email marketing more effective

I debated using a different title for today’s article, as the word ‘effective’ has become something of a cliché. We’re all supposed to be more ‘effective’; marketing more effectively, working more effectively, communicating more effectively.

email Marketing

By Rob Drummond on Tue 07 February 2012 in Email Marketing

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