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eCommerce Best Practice: The Secrets Behind the Success

Which products and services sell successfully in the online model and why?

What do you think the top selling product type is online? I’ll share that with you in a minute…

By Stuart McLaren on Tue 31 January 2012 in Web & eCommerce

‘Integrated Email Marketing’; the hidden way email marketing can spike your sales

Our last post looked at how to get your emails opened and read; not always a simple task! Today’s post looks beyond opens and clicks, at how combining this information with other customer data can give you an invaluable advantage.

By Rob Drummond on Fri 11 November 2011 in Email Marketing

Why NOT to send bulk emails through your own ISP

If you’re like most businesses, email is already a key part of your marketing strategy. However, if you send a lot of emails you may be sitting on a ticking time-bomb…

By Rob Drummond on Fri 28 October 2011 in Email Marketing

Content Management System: The real reason you should be using one

If you have never heard of a ‘content management system’, think it sounds scary, and don’t really know HTML, today’s post is for you. I won’t be teaching you HTML, or explaining how to use templates or CSS. I will however be explaining how a Content Management System (CMS) can generate...

By Rob Drummond on Fri 09 September 2011 in Web & eCommerce

Email client preview panes friend or foe?

Year: Circa 2004. Before Microsoft Outlook introduced the email preview pane…

By Peter Slot on Tue 24 May 2011 in Email Marketing

What kind of marketing do you want to invest in?

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

John Wanamaker, 35th United States Postmaster General

By Rob Drummond on Wed 20 April 2011 in Email Marketing

Why would you ever NOT want free software?

Whatever software you are buying; be it CRM, eCommerce, web analytics or otherwise; there are normally a range of free or ‘open source’ alternatives being marketed to you. As a logical buyer making an investment in growing your business this raises the question – why go for a paid solution?

By Rob Drummond on Thu 24 February 2011 in CRM

Keeping an eye on ecommerce trends…

Tesco reported last week that they are investing £20 million in a new 152,000 sq ft ecommerce distribution centre. Which by anyone’s standards (even a company the size of Tesco), is a significant investment. Tesco sell a huge amount of goods online, and are developing their own huge infrastructure to support this.

By Rob Drummond on Mon 24 January 2011 in Web & eCommerce

Creating Successful Job Descriptions For SME (5-100 Employee) Businesses

The number one rule with job descriptions is to ensure that at the end of the process everyone is empowered to deliver your vision, goals and targets – not constrained or limited by a narrow-minded or tunnel-vision view of their daily tasks.

By Andrew Ardron on Tue 11 January 2011 in Marketing

Powerful Mission Statements – What? Why? How? – Part II

In  Part I,  we discussed the What, Why, How of powerful mission statements. In this second part, we are going to focus on how to construct a succinct, yet powerful mission statement.

By Andrew Ardron on Wed 04 August 2010 in Marketing

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